hi there,
I am a leader in user experience and digital strategy, with a robust research background. I believe in creating meaningful, user-centered experiences that positively impact the world - particularly in healthcare, reproductive rights, and women’s rights.
featured work
Speax Website Redesign
'Know Your Flow' Digital Tool
Thinx (BTWN) Website
Power to Decide: BCBenefits Digital Tool
Spot On: Birth Control Tracking App
Da Subject Matter: Nigerian Healthcare Website
Thinx Website Redesign
methods and processes
User Research
I have over a decade of qualitative and quantitative research experience and have set up the User Research practices at both Thinx Inc. and Planned Parenthood.
Design Process
I transformed the design practice at Thinx Inc., creating digital design systems, web style guides, and introducing design and development sprints.
Digital Strategy
I work cross-functionally to create effective, user-centered digital strategies that help organizations extend their reach to users and accomplish their goals.
organizations I’ve worked for
reviews of alyssa
“I’ve had the pleasure of working with Alyssa for more than three years, and I have loved all of it. She is an incredibly smart and talented UX practitioner who thrives in a collaborative environment alongside product managers, developers, data analysts, marketing specialists. Her research expertise and thorough understanding of interaction design, her dedication and foresight, manifest in her strong work ethic and the team’s ability to rely on her.”
Chelsey D. (UX Lead, PPFA)
“Alyssa goes out of her way to lift up team members’ work and help the wider organization understand and embrace the importance of user-centered design. She fosters a supportive, fun team environment and prioritizes the personal and professional goals of each of her team members. I feel incredibly lucky to have had the opportunity to learn from Alyssa and grow under her leadership.”
Elise M. (UX Researcher, Thinx)
“I would gladly have Alyssa on my team any day. She is a keen observer and analytical thinker, while also being an engaging and delightful person to be around. She will back-up any feature or design decision with data-based insights. She is warm, patient, and extremely thorough with testers. Working with Alyssa helped us better process what our users were struggling with as well as identify what was working well.”
Joana K. (COO, Small Planet)
interested in working together?
I’m always looking for opportunities to use my skills to do good in the world. Whether you’re looking for a highly skilled researcher or strategic digital product leader, I’m happy to discuss how I can help you.