hi there,
I’m a leader in user experience and digital product strategy, with a robust research background and 12+ years experience building high-performing teams and launching award‑winning digital products. I believe in creating meaningful, user-centered experiences that positively impact the world, particularly in the healthcare and reproductive rights.
featured work
ux expertise and product leadership
I’m a senior UX leader driving strategy, scaling teams, mentoring leaders, and delivering research-backed digital products that move organizations forward and create lasting impact. I specialize in start-up environments, e-commerce, DTC, complex healthcare landscapes, and designing for AI and emerging technologies.
I have 10+ years of experience leading digital strategy, including in start-up, in-house and agency settings.
UX & Product Strategy
I have 16+ years of research experience. I’ve established UX & consumer research practices at multiple companies.
UX Research
I have 9+ years leading user-centered product design, and a deep understanding of design systems, UX/UI, & accessibility.
UX Product Design
organizations I’ve worked with
reviews of alyssa
“Alyssa has an innate talent for fostering growth in the people around her. She’s strategically minded, a clear communicator at all levels, and gets on top of material at speed – not only with a detailed understanding, but while building up a strategy and forming a distinct point of view around which she successfully gains buy-in and organizes teams. Her track record building scalable design systems and leading cross-functional design teams through high-growth phases has sharpened her ability to translate business objectives into an actionable design vision while coaching teams to level up their craft. She brings the leadership depth and process rigor, all while maintaining the user-first mindset that drives measurable product impact.”
Gillian Neer, Co-Founder at Citizen Tech Collective“Alyssa is an intentional and thoughtful UX leader. We worked extensively together in our time at Thinx as functional leads. Her depth of experience in UX research and design fed numerous digital product initiatives—driving key strategic decision making processes and positive outcomes. This assisted us as a cross functional team in achieving both core business goals and in moving key metrics on the Thinx DTC site forward. She exhibits deep empathy and advocacy for the user while balancing the ever changing needs of a rapidly growing business. She applies this same drive to the teams that she manages—setting them up for success, growth, and effective and meaningful collaboration. She is an invaluable asset to any organization!”
Emilee Walch, VP of Digital Product at BRUNT“I would gladly have Alyssa on my team, any day. I worked on the vendor side of an award-winning mobile project with her. She is a keen observer and analytical thinker, while also being an engaging and delightful person to be around. Alyssa asks great questions and will back-up any feature or design decision with data-based insights. She is warm, patient, and extremely thorough with testers, and her analysis of the tests informed design and development of the product. She helped us understand problem areas with grace and kindness, and would often share rave reviews from users to remind us of what was working well. She also ran QA on the project; together we created an organized QA workflow for a very difficult-to-test project.”
Joana Kelly, COO at Small Planetinterested in working together?
I’m looking for a leadership and people management role in UX or Product Strategy. Whether you’re looking for a strategic digital product leader or a highly skilled researcher, I’d love to discuss how I can help you achieve your goals.